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Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
Pieters, Rik, Wedel, MichelVolume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.68.2.36.27794
Date:
April, 2004
File:
PDF, 280 KB
english, 2004