Assessing the Movement Toward, and Identifying the Impediments to, Standardized Print Advertising
Toncar, Mark F., Kuhn, Alida, Alon, IlanVolume:
14
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v14n04_06
Date:
May, 2002
File:
PDF, 669 KB
english, 2002