Market orientation in nonprofit organizations:...

Journal of Strategic Marketing 2012 / 02 Vol. 20; Iss. 1

Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance

Modi, Pratik
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Volume:
20
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2011.628405
Date:
February, 2012
File:
PDF, 125 KB
english, 2012
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