Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience
Hogg, Margaret K., Banister, Emma N.Volume:
17
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/0267257012571447
Date:
February, 2001
File:
PDF, 227 KB
english, 2001