[IEEE 2014 International Conference on Management Science and Engineering (ICMSE) - Helsinki, Finland (2014.8.17-2014.8.19)] 2014 International Conference on Management Science & Engineering 21th Annual Conference Proceedings - The effect of Country of Brand image on symbolic value: Brand prestige as a mediator
Qiu, Qi, Chen, Li-ping, Yao, Tang, Zheng, Qiu-ying, Yang, ZhenYear:
2014
Language:
english
DOI:
10.1109/icmse.2014.6930279
File:
PDF, 293 KB
english, 2014