Are You Scared Yet? Evaluating Fear Appeal Messages in...

Journal of Communication 2014 / 04 Vol. 64; Iss. 2

Are You Scared Yet? Evaluating Fear Appeal Messages in Tweets About the Tips Campaign

Emery, Sherry L., Szczypka, Glen, Abril, Eulàlia P., Kim, Yoonsang, Vera, Lisa
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Volume:
64
Language:
english
Journal:
Journal of Communication
DOI:
10.1111/jcom.12083
Date:
April, 2014
File:
PDF, 508 KB
english, 2014
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