Finding the Right Words: The Influence of Keyword...

Journal of Interactive Marketing 2014 / 11 Vol. 28; Iss. 4

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Klapdor, Sebastian, Anderl, Eva M., von Wangenheim, Florian, Schumann, Jan H.
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Volume:
28
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2014.07.001
Date:
November, 2014
File:
PDF, 923 KB
english, 2014
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