Virtual communities come of age: Parallel service, value,...

Journal of Marketing Management 2011 / 02 Vol. 27; Iss. 3-4

Virtual communities come of age: Parallel service, value, and propositions offered in communal online space

Laing, Angus, Keeling, Debbie, Newholm, Terry
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Volume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.545679
Date:
February, 2011
File:
PDF, 337 KB
english, 2011
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