Market Share and Customers' Perceptions of Quality: When...

Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality?

Linda L. Hellofs and Robert Jacobson
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Volume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251998
Date:
April, 1999
File:
PDF, 1.52 MB
english, 1999
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