Brand authenticity: An integrative framework and measurement scale
Morhart, Felicitas, Malär, Lucia, Guèvremont, Amélie, Girardin, Florent, Grohmann, BiancaVolume:
25
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2014.11.006
Date:
April, 2015
File:
PDF, 590 KB
english, 2015