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The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities
Zhou, Lianxi, Wu, Aiqi, Barnes, Bradley RVolume:
20
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.12.0076
Date:
December, 2012
File:
PDF, 188 KB
english, 2012