Towards a B2B customer-based brand equity model

Journal of Targeting Measurement and Analysis for Marketing 2008 / 3 Vol. 16; Iss. 2

Towards a B2B customer-based brand equity model

Jensen, Morten Bach, Klastrup, Kim
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
16
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2008.4
Date:
March, 2008
File:
PDF, 102 KB
english, 2008
Conversion to is in progress
Conversion to is failed