Proposal of a social alliance success model from a...

BRQ Business Research Quarterly 2015 / 07 Vol. 18; Iss. 3

Proposal of a social alliance success model from a relationship marketing perspective: A meta-analytical study of the theoretical foundations

Barroso-Méndez, María Jesús, Galera-Casquet, Clementina, Valero-Amaro, Víctor
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Volume:
18
Language:
english
Journal:
BRQ Business Research Quarterly
DOI:
10.1016/j.brq.2014.09.002
Date:
July, 2015
File:
PDF, 1.11 MB
english, 2015
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