Developing marketing competence and managing in networks: a...

Journal of Strategic Marketing 2000 / 01 Vol. 8; Iss. 2

Developing marketing competence and managing in networks: a strategic perspective

O'Driscoll, Aidan, Carson, David, Gilmore, Audrey
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Volume:
8
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/096525400346240
Date:
January, 2000
File:
PDF, 260 KB
english, 2000
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