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Advertising Creativity – The Right Balance between Surprise, Medium and Message Relevance
Maniu, Andreea-Ioana, Zaharie, Monica-MariaVolume:
15
Year:
2014
Language:
english
Journal:
Procedia Economics and Finance
DOI:
10.1016/s2212-5671(14)00573-5
File:
PDF, 195 KB
english, 2014