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The moderating effects of keyword competition on the determinants of ad position in sponsored search advertising
Ayanso, Anteneh, Karimi, ArminVolume:
70
Language:
english
Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2014.11.009
Date:
February, 2015
File:
PDF, 28.89 MB
english, 2015