The Effect of Incentive Type and Sex on Attitudes towards...

Procedia - Social and Behavioral Sciences 2014 / 11 Vol. 155

The Effect of Incentive Type and Sex on Attitudes towards Interactive Television Advertising

Aymerich-Franch, Laura
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Volume:
155
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2014.10.327
Date:
November, 2014
File:
PDF, 299 KB
english, 2014
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