Online activists vs. Kraft foods: A case of social media...

Public Relations Review 2015 / 03 Vol. 41; Iss. 1

Online activists vs. Kraft foods: A case of social media hijacking

Veil, Shari R., Reno, Jenna, Freihaut, Rebecca, Oldham, Jordan
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Volume:
41
Language:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2014.11.017
Date:
March, 2015
File:
PDF, 339 KB
english, 2015
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