When Relationship Marketing Goes Wrong: Opportunism and...

Journal of Relationship Marketing 2013 / 04 Vol. 12; Iss. 2

When Relationship Marketing Goes Wrong: Opportunism and Consumer Well-Being in Consumer-Bank Relationships

Elsharnouby, Tamer, Parsons, Elizabeth
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Volume:
12
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2013.794103
Date:
April, 2013
File:
PDF, 165 KB
english, 2013
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