The Effect of Plausible and Exaggerated Reference Prices on...

The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

Joel E. Urbany, William O. Bearden and Dan C. Weilbaker
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Volume:
15
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489175
Date:
June, 1988
File:
PDF, 490 KB
english, 1988
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