The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
Joel E. Urbany, William O. Bearden and Dan C. WeilbakerVolume:
15
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489175
Date:
June, 1988
File:
PDF, 490 KB
english, 1988