How brands grow: What marketers don’t know

Journal of Marketing Management 2013 / 10 Vol. 29; Iss. 13-14

How brands grow: What marketers don’t know

Reeves, Peter
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.832029
Date:
October, 2013
File:
PDF, 122 KB
english, 2013
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