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An experimental investigation of halo effects in...

An experimental investigation of halo effects in satisfaction measures of service attributes

Wirtz, Jochen, Bateson, John E.G.
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Volume:
6
Language:
english
Journal:
International Journal of Service Industry Management
DOI:
10.1108/09564239510091358
Date:
August, 1995
File:
PDF, 269 KB
english, 1995
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