Factors affecting new product post‐adoption behavior in a...

Factors affecting new product post‐adoption behavior in a major US automotive supply chain: an examination of antecedents to technology internalization

Hong‐kit Yim, Frederick, Forman, Howard, Kwa, Hyokjin
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Volume:
28
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621311295281
Date:
January, 2013
File:
PDF, 367 KB
english, 2013
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