Materialistic Cue Effects in Print Advertising

Materialistic Cue Effects in Print Advertising

Maher, Jill K., Hu, Michael
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Volume:
24
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2002.10505128
Date:
March, 2002
File:
PDF, 1.05 MB
english, 2002
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