Have “Millennials” Embraced Digital Advertising as They...

Journal of Promotion Management 2013 / 11 Vol. 19; Iss. 5

Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?

Tanyel, Faruk, Stuart, Elnora W., Griffin, Jan
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Volume:
19
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2013.829161
Date:
November, 2013
File:
PDF, 151 KB
english, 2013
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