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Extending a contrast resolution model of humor in television advertising: the role of surprise
ALDEN, DANA L., MUKHERJEE, ASHESH, HOYER, WAYNE D.Volume:
13
Year:
2000
Language:
english
Journal:
Humor - International Journal of Humor Research
DOI:
10.1515/humr.2000.13.2.193
File:
PDF, 2.78 MB
english, 2000