The role of moral emotions and individual differences in...

Journal of the Academy of Marketing Science 2015 / 5 Vol. 43; Iss. 3

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Xie, Chunyan, Bagozzi, Richard P., Grønhaug, Kjell
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Volume:
43
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0394-5
Date:
May, 2015
File:
PDF, 596 KB
english, 2015
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