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Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi, Guo, LinVolume:
26
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-013-9268-8
Date:
March, 2015
File:
PDF, 281 KB
english, 2015