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A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Steenkamp, Jan-Benedict E.M., de Jong, Martijn G.Volume:
74
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.74.6.18
Date:
November, 2010
File:
PDF, 5.48 MB
english, 2010