A review of the interactive marketing literature in the...

Journal of Research in Interactive Marketing 2014 / 10 Vol. 8; Iss. 4

A review of the interactive marketing literature in the context of personal selling and sales management

Rodriguez, Michael, L. Dixon, Andrea, W. Peltier, James
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Volume:
8
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/jrim-06-2014-0035
Date:
October, 2014
File:
PDF, 231 KB
english, 2014
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