Consumer adoption of online collaborative customer...

Journal of Research in Interactive Marketing 2012 / 08 Vol. 6; Iss. 3

Consumer adoption of online collaborative customer co‐design

Dix, Steve, Son, Jihyeong, Sadachar, Amrut, Manchiraju, Srikant, Fiore, Ann Marie, Niehm, Linda S.
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Volume:
6
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/17505931211274660
Date:
August, 2012
File:
PDF, 241 KB
english, 2012
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