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[IEEE 2008 7th International Conference on Mobile Business (ICMB) - Barcelona, Spain (2008.07.7-2008.07.8)] 2008 7th International Conference on Mobile Business - Analyzing the Basic Elements of Mobile Viral Marketing-An Empirical Study
Wiedemann, Dietmar G., Haunstetter, Tobias, Pousttchi, KeyYear:
2008
Language:
english
DOI:
10.1109/ICMB.2008.41
File:
PDF, 257 KB
english, 2008