A Preliminary Strategic Marketing Framework for New Product...

Journal of Transnational Management 2012 / 01 Vol. 17; Iss. 1

A Preliminary Strategic Marketing Framework for New Product Development

Thrassou, Alkis, Vrontis, Demetris, Chebbi, Hela, Yahiaoui, Dorra
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Volume:
17
Language:
english
Journal:
Journal of Transnational Management
DOI:
10.1080/15475778.2012.650108
Date:
January, 2012
File:
PDF, 509 KB
english, 2012
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