Brand equity in higher education

Marketing Intelligence & Planning 2011 / 06 Vol. 29; Iss. 4

Brand equity in higher education

Mourad, Maha, Ennew, Christine, Kortam, Wael
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Volume:
29
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501111138563
Date:
June, 2011
File:
PDF, 263 KB
english, 2011
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