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[IEEE 2010 International Conference on E-Business and E-Government (ICEE) - Guangzhou, China (2010.05.7-2010.05.9)] 2010 International Conference on E-Business and E-Government - The Effects of Perceived Marketing Ethics and Trust of B2C Dealers on Online Consumers' Intention of Word-of-Mouth: An Exploratory Research
Sha, Zhenquan, Ji, Qinhu, Wu, PenghuiYear:
2010
DOI:
10.1109/icee.2010.1209
File:
PDF, 345 KB
2010