Role of children in family purchase across Indian parental...

Young Consumers Insight and Ideas for Responsible Marketers 2014 / 11 Vol. 15; Iss. 4

Role of children in family purchase across Indian parental clusters

Sondhi, Neena, Basu, Rituparna
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Volume:
15
Language:
english
Journal:
Young Consumers
DOI:
10.1108/YC-10-2013-00402
Date:
November, 2014
File:
PDF, 235 KB
english, 2014
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