Benefits and Barriers of Product Augmentation: Retailers...

Benefits and Barriers of Product Augmentation: Retailers and Financial Services

Colgate, Mark, Alexander, Nicholas
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Volume:
18
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/0267257022775927
Date:
February, 2002
File:
PDF, 134 KB
english, 2002
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