The effects of managerial attitudes to design on company...

The effects of managerial attitudes to design on company performance

Hart, Susan J., Service, Linda M.
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Volume:
4
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1988.9964070
Date:
January, 1988
File:
PDF, 737 KB
english, 1988
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