The Effect of Relationship Marketing Strategy on Franchise...

Journal of Marketing Channels 2008 / 04 Vol. 15; Iss. 1

The Effect of Relationship Marketing Strategy on Franchise Channels

Bordonaba-Juste, Victoria, Polo-Redondo, Yolanda
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Volume:
15
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/10466690802081392
Date:
April, 2008
File:
PDF, 672 KB
english, 2008
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