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[IEEE 2008 The 41st Annual Hawaii International Conference on System Sciences - Waikoloa, HI, USA (2008.1.7-2008.1.10)] Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) - Virtual Experiential Marketing on Online Customer Intentions and Loyalty
Chen, Jashen, Ching, Russell K.H., Luo, Margaret Meiling, Liu, Chu-ChiYear:
2008
Language:
english
DOI:
10.1109/hicss.2008.495
File:
PDF, 272 KB
english, 2008