An Empirical Analysis of Retail Pricing and Multimedia Advertising Effects on Sales Performance
Enyinda, Chris I., Ogbuehi, Alphonso O.Volume:
4
Language:
english
Journal:
Journal of Food Products Marketing
DOI:
10.1300/J038v04n01_02
Date:
April, 1997
File:
PDF, 501 KB
english, 1997