Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Voss, Kevin E., Spangenberg, Eric R., Grohmann, BiancaVolume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.3.310.19238
Date:
August, 2003
File:
PDF, 105 KB
english, 2003