Measuring the Hedonic and Utilitarian Dimensions of...

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Voss, Kevin E., Spangenberg, Eric R., Grohmann, Bianca
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.3.310.19238
Date:
August, 2003
File:
PDF, 105 KB
english, 2003
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