Retail micro-marketing: strategic advance or gimmick?

The International Review of Retail Distribution and Consumer Research 2000 / 01 Vol. 10; Iss. 4

Retail micro-marketing: strategic advance or gimmick?

Ziliani, Cristina
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Volume:
10
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593960050138921
Date:
January, 2000
File:
PDF, 173 KB
english, 2000
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