Measuring the effect of promotion in non-controlled settings: a decompositional approach
Cuellar, Steven, Noland, Michael, Kirkwood, ScottVolume:
20
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2011.581381
Date:
April, 2012
File:
PDF, 97 KB
english, 2012