Measuring the effect of promotion in non-controlled...

Measuring the effect of promotion in non-controlled settings: a decompositional approach

Cuellar, Steven, Noland, Michael, Kirkwood, Scott
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Volume:
20
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2011.581381
Date:
April, 2012
File:
PDF, 97 KB
english, 2012
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