Not All Fun and Games: Viral Marketing for Utilitarian...

Journal of Marketing 2014 / 01 Vol. 78; Iss. 1

Not All Fun and Games: Viral Marketing for Utilitarian Products

Schulze, Christian, Schöler, Lisa, Skiera, Bernd
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Volume:
78
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.11.0528
Date:
January, 2014
File:
PDF, 436 KB
english, 2014
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