A Deeper Look at the Economics of Advertiser Support for Television: The Implications of Consumption-Differentiated Viewers and Ad Addressability
Kim, Eun-mee, Wildman, Steven S.Volume:
19
Language:
english
Journal:
Journal of Media Economics
DOI:
10.1207/s15327736me1901_4
Date:
January, 2006
File:
PDF, 297 KB
english, 2006