Social influence's impact on reader perceptions of online...

Journal of Business Research 2015 / 04 Vol. 68; Iss. 4

Social influence's impact on reader perceptions of online reviews

Cheng, Yi-Hsiu, Ho, Hui-Yi
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Volume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.11.046
Date:
April, 2015
File:
PDF, 360 KB
english, 2015
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