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[IEEE 2010 International Conference on E-Business and E-Government (ICEE) - Guangzhou, China (2010.05.7-2010.05.9)] 2010 International Conference on E-Business and E-Government - The Marketing Opportunity Theory and Empirical Research Based on Product Benefit Value
Chen, Jingdong, Cheng, LongYear:
2010
Language:
english
DOI:
10.1109/icee.2010.1329
File:
PDF, 387 KB
english, 2010