Fundraising September 15, 2024 – October 1, 2024 About fundraising

When does green advertising work? The moderating role of...

When does green advertising work? The moderating role of product type

Kong, Ying, Zhang, Lingling
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
20
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.672335
Date:
May, 2014
File:
PDF, 177 KB
english, 2014
Conversion to is in progress
Conversion to is failed