Purchase decision‐making in fair trade and the ethical...

Journal of Strategic Marketing 2006 / 12 Vol. 14; Iss. 4

Purchase decision‐making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’

Nicholls, Alex, Lee, Nick
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Volume:
14
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540600956384
Date:
December, 2006
File:
PDF, 322 KB
english, 2006
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